About

Mustang Media Fest is a four-day celebration of storytelling, innovation and journalism held on the campus of California Polytechnic State University. From thought-provoking panels and inspiring keynote speakers to hands-on showcases and vibrant networking events, this festival brings together students, alumni and media professionals like never before. It’s a bold tribute to journalism’s legacy—past, present, and future—while igniting fresh ideas, amplifying diverse voices and preparing the next generation to shape the media landscape.

In an age of misinformation, political uncertainty, shrinking newsrooms, and shifting public trust, journalism has never been more vital. Students deserve the insight and support to uphold high standards and protect the future of journalism and media. Mustang Media Fest is a space to honor its impact, confront its challenges, and imagine its future. 

Whether you’re a student or alumnus, regardless of major or profession, Mustang Media Fest welcomes you. We invite members of the community and supporters of journalism to join the conversation and celebrate with us. Review our schedule to discover events tailored for different audiences and interests. 

What to Expect: 

• Four days of interactive events, attendees will experience:

• Workshops dedicated to preparing students for life and work in college and beyond

• Networking opportunities with peers, students, educators, and media professionals

• Jim Hayes Keynote event featuring two prominent alumni

• Special events with food and live entertainment

• Journalism Department and Mustang Media Hall of Fame Gala

History: 

Jim Hayes, a beloved Cal Poly Journalism professor, left an indelible mark on generations of students during his 23-year tenure. Known for his high standards, commitment to excellence, and thoughtful mentoring, Hayes shaped the futures of aspiring journalists and the spirit of the Cal Poly Journalism Department. He passed away from cancer at the age of 88, but his legacy continues to guide and inspire.

The Cal Poly Journalism Department created Mustang Media Fest and the Jim Hayes Keynote in his honor. Born from a simple but powerful idea—that the strongest paths forward are built by learning from those who came before—the festival brings students and alumni together to exchange insights, foster meaningful connections, and celebrate shared passion for journalism.

Jim Hayes is remembered fondly by faculty and alumni alike. His disciplined approach and unwavering commitment to excellence continue to influence the department and Mustang Media Fest. Through this celebration of community and mentorship, we carry forward his values and vision for what journalism—and journalists—can be.